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The Pandemic 'Supercharged' the Southern Strategy in Multifamily


“The pandemic has super-charged the southern strategy,” according to Joe Lubeck, CEO of American Landmark Apartments. The company has always been bullish on the Sunbelt region, but since the pandemic, investors have flooded into the region, following population and job growth.

“The growth in the investor interest and customer interest in the Sunbelt has expanded beyond any body’s wildest expectations, and despite COVID or perhaps because of COVID, the market is very strong,” Lubeck tells “We are seeing outsized job and population growth in the Sunbelt markets.”

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